By Andrew L. Jaffee

So now, “THE Absolut vodka company has apologised for an advertising campaign depicting the south-western United States as part of Mexico…” This “depiction” is the same sentiment advocated by the Nation of Aztlan, which “calls for the United States to return ‘Aztlan’ territory - Aztlan being the mythic homeland of the Mexican people, or Aztecs, which according to legend is found in the American Southwest or Northern Mexico. The group’s nationalist message is blurred by frequent appeals anti-Semitism, anti-Zionism, homophobia and other expressions of hatred.” Isn’t that special? Absolut sure has a strange (offensive? hateful?) — idea of its target audience. Here’s an example of the Absolut campaign imagery: