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*In 2005, TheMarker became the financial section of Ha'aretz, but since January 2008 it has also been sold separately.
**Merged with Makor Rishon on April 25, 2007, and is nolonger affiliated with the National Religious Party (NRP).
***National Religious Party
****Arab-Jewish Communist-Socialist Party
Table 2: Exposure to Major Daily Newspapers, 2001-2007
| Newspaper | Yediot Aharonot |
Ma'ariv |
Ha'aretz |
Globes |
||||
Year |
Weekdays |
Weekends |
Weekdays |
Weekends |
Weekdays |
Weekends |
Weekdays |
Weekends |
2001 |
48.8% |
62.8% |
26.8% |
35.6% |
9.1% |
11.4% |
3.4% |
2.5% |
2002 |
46.4% |
62.7% |
24.5% |
35.4% |
9.0% |
11.0% |
3.4% |
2.8% |
2004 |
42.5% |
53.9% |
23.6% |
29.6% |
7.0% |
8.8% |
3.2% |
2.2% |
2005 |
42.9% |
54.1% |
22.0% |
27.1% |
7.6% |
8.8% |
3.3% |
2.2% |
2007 |
38.4% |
50.7% |
17.0% |
21.9% |
7.4% |
8.4% |
3.4% |
2.7% |
*Jewish adults above age 18--Average reading newspaper edition.
*Weekdays: Sunday-Thursday; Weekends: Friday. Newspapers are not published on Saturdays and holidays.
Source: TGI survey by Tele-Gal, http://www.telegal.co.il/enindex.html.
Table 3: Exposure to Ma'ariv vs. Yediot Aharonot, 1975-2007
| Year | Ma'ariv |
Yediot Aharonot |
||
|
Weekdays |
Weekends |
Weekdays |
Weekends |
1975 |
52.2% |
52.6% |
36.7% |
38.4% |
1985 |
19.0% |
26.0% |
59.0% |
45.0% |
1995 |
23.9% |
26.7% |
54.4% |
68.7% |
2001 |
26.8% |
35.6% |
48.8% |
62.8% |
2005 |
22.0% |
27.1% |
42.9% |
54.1% |
2006 |
19.2% |
24.8% |
39.8% |
50.7% |
2007 |
17.0% |
21.9% |
38.4% |
50.7% |
*Jewish adults above age 18--Average reading newspaper edition.
Sources: For 1975 and 1985: Dan Caspi and Yehiel Limor, The In/Outsiders: The Media in Israel (Cresskill, NJ: Hampton Press, 1999); for 1995: Israel Advertisers' Association; for 2001-2007: TGI survey by Tele-Gal.
Table 4: Television Ownership, Funding, and Regulation
| Type | Public |
Commercial |
Cable & Satellite |
Ownership |
Public |
Private |
Private |
Funding Sources |
Fee + Sponsors |
Advertising |
Subscription |
Regulation |
IBA* |
SATR** |
Council for Cable & Satellite Broadcasting |
Channels |
Educational (1966***) 1 (1968) 33 (1994) |
2 (1993) 10 (2002) |
Cable (1989) Satellite (2000) |
*Israel Broadcasting Authority
**Second Authority for Television and Radio
***Year Founded. Educational Television is funded by the Ministry of Education
Table 5: Television Access
| Percentage of TV Sets | Jewish Population Above Age 4 |
Total Population Above Age 4 |
|||
Jewish Population |
Total Population |
Individuals |
Households |
Individuals |
Households |
91.1% |
92.1% |
4,330,000 |
1,487,000 |
5,472,000 |
1,736,000 |
Source: Tele-Gal, 2005.
Figure 1: 25 Top-Rated Television Shows by Genre, January 2008
Programs aired between January 6 and 12, 2008
Source: The Israel Audience Research Board, Tele-Gal, TNS
Figure 2: Top-Rated Programs by Channel, 2007-2008
Table 6: Regional Radio Stations
| North | Center & Tel Aviv |
South |
Orthodox Jewish |
Arabic |
Zafon Lello Hafsaka Kol Rega
Radio Haifa
|
Radio Emtza HaDerech Radius
Radio 99
Radio Lello Hafsaka
Radio Tel-Aviv
|
91 Lev HaMedina Radio Jerusalem
Radio Darom
Kol HaYam HaAdom
|
Kol Chai |
Al-Shams |
Source: The Second Authority for Television and Radio, 2008, http://www.rashut2.org.il/english_stations.asp.
Table 7: Radio Ownership, Funding, and Regulation
| Type | Public |
Public |
Commercial |
Ownership |
Public |
IDF* |
Private |
Funding Sources |
Fee + Advertising |
IDF Budget + Sponsors |
Advertising |
Regulation |
IBA** |
IBA + Chief Education Officer |
SATR*** |
Networks |
Kol Israel (1936****)7 Channels |
Galei Zahal (1950) Galgalatz (1993) |
Regional Stations (1995) |
*Israel Defense Forces
**Israel Broadcasting Authority ***Second Authority for Television and Radio ****Year FoundedTable 8: Radio Listening, 2004-2007
| Year Network | 2004 |
2005 |
2006 |
2007 |
Kol Israel |
49.20% |
45.90% |
43.5% |
42.3% |
Galei Zahal |
47.00% |
45.30% |
45.6% |
44.7% |
Regional Stations |
37.10% |
34.60% |
34.5% |
34.9% |
Source: TGI Survey, Jewish adults above age 18, listening on weekdays (Sunday-Thursday); average listening at least once a day.
NEW MEDIA AND ADVERTISING
Figure 3: Households' Connection to the Internet, 1997-2006
Table 9: Most Popular Activities on the Internet
| Activity | First Activity |
Second Activity |
Total |
Searching for Information |
35 % |
31% |
66% |
Using Email |
35% |
23% |
5 8% |
News |
16% |
12% |
28% |
Consumer Sites (Shopping, Banking, etc.) |
4% |
10% |
14% |
Chats / Discussion Groups/ Instant Messages |
3% |
8% |
11% |
Software and Games |
3% |
3% |
6% |
Downloading Music / Media Files |
3% |
1% |
4% |
Listening to Radio, Watching TV Shows |
0.5% |
1% |
1.5% |
Reading Blogs |
- |
0.5% |
0.5% |
Other / No Opinion |
- |
10% |
10% |
Source: Netvision Institute for Internet Studies, Tel Aviv University, October 2006, Adults above 18.
Table 10: Primary News Sources
| Medium | Primary Source |
Additional Source |
Total |
Television |
35% |
38% |
73% |
Internet |
26% |
25% |
51% |
Newspapers |
23% |
21% |
44% |
Radio |
14% |
11% |
25% |
Other/No opinion |
2% |
6% |
8% |
Source: Netvision Institute for Internet Studies, Tel Aviv University, October 2006, Adults above 18.
Table 11: Advertising Expenditures by Medium, 1990-2006
| Year | 1990 |
1995 |
2002 |
2005 |
2006 |
Printed Media |
|||||
Daily Newspapers |
55.3% |
49.1% |
48.7% |
43.2% |
40.2% |
Weeklies & Monthlies |
6.7% |
3.8% |
6.9% |
6.7% |
6.3% |
Other |
17.7% |
10.7% |
0.1% |
0.1% |
- |
Total |
79.7% |
63.6% |
55.7% |
50.0% |
46.5% |
Television |
|||||
Channel 2 |
4.2% |
22.9% |
27.8% |
24.5% |
24.5% |
Channel 10 |
- |
- |
1.3% |
6.3% |
7.2% |
Other |
- |
- |
0.3% |
1.9% |
2.3% |
Total |
4.2% |
22.9% |
29.4 % |
32.7 % |
34.0% |
Radio |
|||||
National |
6.3% |
5.6% |
4.8% |
3.7% |
3.5% |
Regional |
- |
- |
2.5% |
2.4% |
2.3% |
Total |
6.3% |
5.6% |
7.3% |
6.1 % |
5.8% |
Other |
|||||
Cinema |
0.9% |
0.3% |
0.7% |
0.7% |
0.9% |
Billboards |
8.8% |
7.6% |
5.3% |
5.0% |
5.0% |
Internet |
- |
- |
1.2% |
5.2% |
7.8% |
|
|||||
Total (US$ Millions) |
587 |
818 |
791 |
805 |
829 |
Sources: For 1990, 1995: Dan Caspi and Yehiel Limor, The In/Outsiders: The Media in Israel (Cresskill, NJ: Hampton Press, 1999); for 2002- 2006: Israel Advertisers' Association.
Figure 4: Advertising Expenditures by Medium, 2007
Total expenditures: $898 Million.
Source: Israel Advertisers' Association and Ifat Advertising Research, 2008.